Dubai: DXB LIVE, the event management company of Dubai World Trade Center (DWTC), will conduct the third edition of the World of Coffee Exhibition in 2024. It aims to support the thriving coffee sector in the Middle East and North Africa (MENA) region.
The renowned coffee trade exhibition is set to provide a dynamic platform for industry professionals, exhibitors, and coffee enthusiasts to build their networks and business growth prospects. Anticipating a surge in participation, the third edition will see a 50 percent increase in exhibition space.
The exhibition will be held in collaboration with the Specialty Coffee Association (SCA) from 21st to 23rd January 2024 at the Dubai World Trade Center. The event is aimed at connecting coffee producers, manufacturers, retailers, and traders from the region and other parts of the world to support the growth of the sector in the region.
According to a report by Dubai’s Department of Economy and Tourism, Dubai is home to 615 coffee trade companies, which signifies the city’s prominence in the global coffee sector. The World of Coffee 2024 Exhibition aligns with Dubai’s vision to establish itself as a world-class destination for organizing and hosting international events. Dubai, as a global hub for business and innovation, proves to be an ideal location to exhibit the vast potential and opportunities within the Middle East’s coffee industry by bringing together key players and industry experts from across the globe.
Mr. Khalid Al Hammadi, Senior Vice President at DXB LIVE, stated that, “We are delighted to be organizing the World of Coffee 2024 Exhibition in Dubai, in light of the successful conclusion of its first and second edition. The World of Coffee Dubai 2023 was a major success, owing to many experts and professionals as well as the participation of thousands of coffee enthusiasts.”
“Through the third edition of the event, we aim to reflect our commitment to bolstering the region’s coffee sector and providing a platform for industry professionals to connect, exchange knowledge, and explore new business opportunities. We firmly believe that the exhibition will contribute to the growth of the Middle East region’s coffee market and strengthen Dubai’s position as a major center for the coffee trade, which is the second most traded product in the world after crude oil,” Mr. Al Hammadi further added.
The exhibition will offer a range of features and activities, including a dedicated Buyers Lounge where industry professionals can network and explore new business opportunities. Furthermore, the Buyers Program will facilitate strategic matches between brands and buyers, fostering meaningful connections and collaborations.
The event also enables attendees to be part of exhilarating coffee competitions, where talented baristas will showcase their skills for top honors.
Additionally, the event aims to facilitate significant growth opportunities for farmers, distributors, and traders by fostering partnership agreements.
The World of Coffee 2024 Exhibition will serve as a springboard for businesses looking to expand their presence in the Middle East, further tapping into the region’s growing demand for high-quality coffee experiences and modern coffee shop chains.