Dubai: e& Money, the fintech arm of e& Group, has launched the e& Money Card, a digital first card for the UAE market, promoting financial inclusivity and advancing the vision of building a cashless economy. The e-money card allows every resident in the UAE to receive a card within 10 seconds by simply logging into the e-money app. Every customer is instantly issued a 16-digit Mastercard-branded e-money card, ready to be used for seamless payments and ATM access.
e-money ensures an exceptional user experience by effortlessly integrating the e-money card with Apple Pay, Samsung Pay, and Google Wallet, offering customers the convenience and speed of contactless payments. Furthermore, customers can request the physical version of their cards for free during the launch period, which will be delivered to their doorstep within just a few days.
In addition, the e& Money card offers the most rewarding prepaid card loyalty program in the UAE, providing customers with one percent cash rewards on all card spends during the launch period until the end of 2023. This reward is unique for a prepaid card, as it is typically associated with credit cards.
The launch of the e& Money card marks a significant milestone in our mission to reshape the future of financial services in the UAE. By combining cutting-edge technology, seamless user experiences, and attractive benefits such as instant digital issuance and cash rewards, we are redefining the way people access and manage their finances. Our aim is to empower individuals from all walks of life, fostering financial inclusion and enabling them to embrace the advantages of a cashless society.
Mr. Khalifa Al Shamsi, Chief Executive Officer, e& Life, shared.
Ms. Melike Kara, CEO of e-money, commented that “with the launch of the e-money card, we are reshaping the future of financial services in the UAE. Our goal is to empower all individuals, regardless of whether they are banked or not, by providing instant access to a rewarding prepaid card that offers cash benefits. As e&money, we are proud to launch this digital first card as the first telco-backed issuer in the UAE. The e-money card portfolio is set to revolutionize the payment landscape and digital experience of consumers.”