Dubai: Sparklo, the global leader in AI-driven cleantech solutions, has made great strides toward its goal of transforming recycling and advancing sustainability in the UAE.
Sparklo has collaborated with industry giants including Carrefour, Accor, and Dubai Municipality to install 170 Reverse Vending Machines (RVMs), also known as Sparklomats, across the UAE since its introduction a little over a year ago. Over 14.5 million plastic bottles and aluminum cans have been collected by them together, which is the equivalent of reducing over 2,100 tons of CO2 emissions.
One of Sparklo’s notable partnerships is with Dubai Municipality, aligning with the city’s sustainability initiatives. This collaboration reinforces Dubai’s commitment to environmental responsibility, including efforts to recycle 3 million plastic packaging items.
“We are thrilled to announce the remarkable impact Sparklo has made in the UAE since its launch. Our results in the UAE tell us that our approach is effective – by motivating people to recycle with our rewards program, we address the root cause of global plastic pollution by changing people’s lifestyles. When individuals start collecting bottles for recycling and exchanging rewards, they become more conscious about waste disposal, leading to a significant reduction in plastic pollution.” said Max Kaplevich, founder & CEO of Sparklo.
” This achievement wouldn’t have been possible without the collaboration of our esteemed partners. Together, we are proud of the results achieved, underscoring our dedication to supporting local sustainability initiatives and contributing to a cleaner, greener future for the UAE,” Max Kaplevich added.
Since its launch, Sparklo has experienced exponential growth, with over 110,000 users joining the Sparklo app in the UAE alone, making it the most popular sustainability app in the region.
Each day, Sparklo collects more than 125,000 bottles and cans for recycling, which is equivalent to collecting 1.5 bottles per second and almost 2 percent of all consumption in the country, further solidifying its position as a leading force in environmental stewardship in the UAE.