Dubai: The Middle East and North Africa (MENA) region’s first “Purpose Relations” firm, Keel Comms, has announced its opening in Dubai.
Born with sustainability at the core of its operations, Keel Comms is the only purpose-driven PR & communications, social media and content agency in the MENA region. Founded by passionate publicists and social media experts with an unshakeable belief that Purpose Relations are the new Public Relations, Keel is designed to create shared value for governments, businesses and communities alike.
The agency’s mission is to instil a genuine sustainability mindset in companies and individuals across public and private sectors, paving the way for more authentic content ahead of the 28th session of the Conference of the Parties (COP28), which will convene from 30th November to 12th December 2023 in Expo City Dubai, UAE.
Keel’s focus is to primarily serve government bodies, enterprises, SMEs, startups, public figures and influencers whose work is rooted in purpose. While not all entities or individuals have a knack for sustainability, Keel strives to imprint corporate citizenship in its clients’ DNA. Whether at the inception, early or maturity phase, the company advises clients on how to incorporate Environmental, Social & Governance (ESG) factors into their operations and branding, so that it can then help them communicate their efforts genuinely. The agency also aims to create next-gen influencers imbued with thought leadership and anchored to purpose, enabling them to become the voice rather than just the face of brands.
Mr. Baha Hamadi, Founder & Managing Director of Keel Comms stated that, “We’re living in a country renowned as a global pioneer and the ‘home of firsts’. The UAE was the first country in MENA to announce a national drive to reach net zero by 2050. In the spirit of this great nation that is built on purpose and a favorable reputation for creating impact, it is time we adopted a more authentic and holistic approach to social and environmental advocacy, from a corporate and personal branding perspectives.”
“Achieving true sustainability means balancing economic, social and environmental factors, taking action and moving past aspirational talk and PR spin,” Mr. Baha further added.