Dubai: Donations are flooding in through the various donation channels for the Mothers’ Endowment campaign, which was started by Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to honor mothers by creating an endowment fund of AED 1 billion to support the education of millions of people worldwide.
Only 4 days after its launch, the campaign has issued more than 120,000 electronic participation certificates to contributors, who made their donations in honor and gratitude of their mothers.
The campaign offers a participation certificate, written beautifully to express love and gratitude, that can be gifted to mothers in whose names the donations were made. All contributions count as ongoing charities that will go towards establishing an endowment fund that supports education in underprivileged communities, helping millions improve their lives.
The great response to the campaign highlights the Emirati community’s established culture of giving and generosity and reflects the successful use of innovative ideas and diversified contribution channels to facilitate participation and maximize impact.
Organized by the Mohammed bin Rashid Al Maktoum Global Initiatives, the campaign allows contributors to make donations in their mothers’ names to honor them, highlighting the role of mothers in supporting their children’s education. The campaign also establishes the values of honoring parents, kindness, compassion and solidarity, while solidifying the UAE’s humanitarian role, while reviving the culture of endowments as a development tool that ensures sustainable charity and supports global efforts of sustainable development.