Dubai: In line with the Expo 2020, Roads and Transport Authority (RTA) of Dubai and Canon Middle East (CME) will jointly initiate a photography contest marking the spectacular opening of the mega event.
With this contest, RTA and CMA aim to promote the hosting of the Expo 2020 and to motivate the people in the emirate to use public transport means in commuting to and from the event site.
The contest will be launched through social media channels with the involvement of influencers. They will announce each phase of the contest through their accounts.
The organizers of the contest have divided it into three phases in order to make it easier for the participants.
PHASE 1
The first phase will commemorate Public Transport Day and will be launched in October to encourage contestants to choose public transport facilities for traveling from their locations to the Expo site. The journey covers a ride on Route 2020 of Dubai Metro, and Expo Riders.
PHASE 2
The second phase of the contest, which will be launched in November, will require the contestants to shoot the city landmarks and eye-catching localities they encounter in their journey to the event location. This stage of the competition is focused on constructed road networks, flyovers, and service roads.
PHASE 3
The final stage, which will be launched in January 2022, focuses on the tourist attractions open for visitors, where tourists can make cultural tours, and savour visiting squares and world-class malls.
Sharing the details of the competition, Ms. Rowdah Al Mehrizi, Director of Marketing and Corporate Communication, Corporate Administrative Support Services Sector, RTA, remarked that, “The initial phase of the contest will mark the Public Transport Day, which is celebrated on November 1st. It avails all individuals a chance to share their pictorial experience of commuting through Route 2020 stations to the site of Expo. Those stations are characterized by innovative engineering designs, high-class services to travelers, such as Wi-Fi internet and shopping outlets, free parking spaces, and pedestrian crossings. The contest is based on filming a video clip or taking pictures during the journey to the Expo site using Route 2020, and sharing the video clip or photos through the hashtags #EnRouteExpo2020. Participants can also broadcast the content submitted through @canonme and @rta_dubai accounts. Among the key conditions of the contest, the photo has to be genuine and captured by a portable camera without using a selfie stick, or photographic flashlights, to respect the privacy of passengers and abide by the rules of transportation. In regards to the prizes, winners will be presented with cameras and pass to enter the Expo.”
Meanwhile, commenting on Canon’s involvement in the competition, Ms. Mai Youssef, Corporate Communications and Marketing Services Director, Canon Middle East, Turkey and Canon Central and North Africa, stated that “As an official provider of Expo 2020 Dubai and the first company ever to be the single provider of printing and imaging solutions for a World Expo. Canon will use its heritage and expertise in imagery and technology to help create a safe, secure, digitally connected environment, while also providing exhibitor and visitor access to convenient printing and digital photo services throughout exhibition sites. We are excited to announce this competition in collaboration with the Dubai RTA, which will serve as a platform for content creators to capture their experiences through various routes from their location to Expo, and around the city using Canon’s products and solutions and RTA’s network of transportation.”
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