Dubai: The Dubai Media Council (DMC) has launched the #Ramadan_in_Dubai campaign under the directives of Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the DMC.
This creative campaign is the first time the public and private sectors have come together to celebrate the Holy Month as one.
Sheikh Ahmed bin Mohammed extended his wishes to the UAE leadership and the community on the occasion of the Holy Month of Ramadan.
“The #Ramadan_in_Dubai campaign has been designed to bring to the community the unique spirit, beauty and warmth of Ramadan and share the rich cultural heritage and traditions that are an integral part of celebrations during the Holy Month in the UAE. By bringing Ramadan festivities organised by various public and private organisations in Dubai under the umbrella of the campaign, we seek to create a memorable experience for the community. The campaign is aligned with the vision of Dubai’s leadership to consolidate its status as the world’s best city to live, work and visit,” he said.
Dubai Media Council has assigned Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), to oversee the campaign’s execution.
The Roads and Transport Authority of Dubai has been named as a Strategic Partner of the campaign. The campaign’s other partners include the Department of Economy and Tourism, EMAAR, Dubai Municipality, Majid Al Futtaim Group, Community Development Authority in Dubai, Dubai Holding, Expo City Dubai, Nakheel, Islamic Affairs & Charitable Activities Department, Wasl Properties, Dubai Police, General Directorate of Residency and Foreigners Affairs-Dubai (GDRFA), Ferjan Dubai, Dubai Media, Dubai Sports Council, and Global Village.