Dubai: The third edition of World of Coffee is set to take place from January 21st to 23rd, 2024. The event is aimed at boosting the sustainability of the coffee industry, promoting eco-friendly and responsible agricultural practices, and ensuring the continuity of the coffee supply chain. This is done by merging the collaborative efforts of traders, farmers, manufacturers, and consumers.
The exhibition will bring together a diverse community of coffee enthusiasts, experts, and industry leaders from across the globe, affirming its status as one of the largest and most important international exhibitions focusing on the coffee industry.
The global event is organized by DXB Live, the integrated event management and experiential agency of the Dubai World Trade Centre (DWTC).
The third edition of the exhibition further reflects the remarkable growth in the coffee market in the region, offering a platform to showcase the latest innovations, sustainable practices, and solutions in coffee cultivation, production, and distribution.
Additionally, the exhibition will emphasize sustainable practices in the coffee industry, focusing on eco-friendly packaging like recyclable coffee bags, carbon-neutral coffee production using renewable energy, and advanced waste management, as well as reducing waste during production with methods such as advanced drying, optimized supply chains, organic farming, and pesticide substitution.
The event will empower coffee farmers and workers by guiding sustainable farming practices and essential resources using source verification programs. Furthermore, the exhibition will address the sustainable coffee movement’s role in conserving water resources, as the coffee sector is a significant water consumer and aims to enhance coffee quality, positively impacting market value.