Dubai: Dubai Health, Dubai’s first integrated academic health system, has signed a Memorandum of Understanding (MoU) with Emirates Group to enhance the patient experience and embed a culture of compassionate hospitality within healthcare.
In the presence of Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Dubai Health Board of Directors, Chairman and Chief Executive of Emirates Airline and Group, and Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Vice Chairman of the Dubai Health Board of Directors, the MoU was signed by Mr. Adel Al Redha, Chief Operating Officer of Emirates, and Dr. Amer Sharif, CEO of Dubai Health and President of the Mohammed Bin Rashid University of Medicine and Health Sciences (MBRU).
The MoU is evidence of Dubai’s ongoing efforts to improve public healthcare systems as it strives to transform itself into a global hub for medical and life sciences and a destination for health and medical services while boosting medical education, research, and scientific innovation.
Sheikh Ahmed bin Saeed remarked that, “Emirates is renowned for its world-class hospitality, and this partnership between Dubai Health and Emirates Group further supports Dubai Health’s transformative journey towards becoming a leader in patient-centricity. This strategic partnership represents a significant step forward in fostering excellence, innovation, and synergy between the two organizations.”
Mr. Al Redha pointed out that, “With a shared commitment to excellence, Emirates and Dubai Health joined forces to foster a culture of hospitality in healthcare. With our partnership, we strive to bring the essence of Emirates’ signature customer service to every interaction, creating an environment where an elevated patient journey flourishes alongside medical excellence.”