Abu Dhabi: One of the leading global firms, Abu Dhabi Airports has unveiled its updated brand architecture and visual identity. The development is in line with the Airports operator’s dedication to growing the aviation industry in the capital of the United Arab Emirates.
Future expansion goals for Abu Dhabi Airports are supported by the new corporate identity, which has been strengthened by a reformulated purpose, mission, and set of organizational values.
“As we prepare to enter our next chapter of growth and development, our corporate rebrand reflects our bold vision to shape the future of airport experiences. Our strategic pivot is a direct response to the changing nature of our sector, allowing us to unlock additional value and opportunity for our passengers, partners and stakeholders. By harnessing the power of our people, capitalising on our successes and working closely with our government and industry partners, Abu Dhabi Airports will continue to play an important role in the socio-economic development of Abu Dhabi,” commented Eng. Jamal Salem Al Dhaheri, Managing Director and Chief Executive Officer of Abu Dhabi Airports.
Abu Dhabi Airports will endeavor to encourage long-term growth and development in keeping with the updated corporate identity, reiterating its dedication to the Emirate’s overarching vision and the larger aviation ecosystem through top priorities which are,
- Delivering secure, safe, and environmentally sound airport surroundings and operations that adhere strictly to international laws, standards, and objectives.
- Offering connectivity and hospitality that position the emirate as a top travel destination, fostering trade, tourism, and GDP growth, and so playing a crucial contribution to the social and economic progress of Abu Dhabi.
- Associating and coming up with new ideas to create a world-class airport experience with excellent goods and services.
Abu Dhabi’s visionary leadership, economic foresight, and status as one of the world’s top tourist attractions all inspired the updated brand architecture, which unifies the visual identity of Abu Dhabi Airports and its affiliates.