Dubai: The “Taiwan Modest Fashion and Beauty Online Pop-up Shop” had its virtual launch recently with the Taiwan External Trade Development Council (TAITRA), the organizer making the official announcement through a live online broadcast.
The virtual launch event intends to sponsor Taiwanese firms and introduce good-quality products with a series of activities, including online pop-up shop, Modest Fashion Show, makeup demo, Halal beauty product launch, and one-on-one online business matchmaking.
The Bureau of Foreign Trade (BOFT), Taiwan Sweater Industry Association (TSIA), and the Commerce Development Research Institute (CDRI) co-organized the event which was led by TAITRA.
The Online Pop-up Shop showcases more than 35 premium beauty products suppliers from Taiwan. The Modest Fashion Show also announced the latest clothes by well-known Taiwanese clothing brand designers such as SABRA ANDRE, GIOIA PAN, and young promising designers from Malaysia and Indonesia. Ms. Cynthia Kiang, the Director General of BOFT, is wearing an elegant Muslim-style tailored dress, while Mr. Simon Wang, the President & CEO of TAITRA, is wearing a hand-made gorgeous Muslim patterned bow tie. The programs of Makeup Demo and Halal Beauty product experience present the BEST Taiwan beauty products..
TAITRA remarked in its statement about the virtual event
The virtual launch was live streamed in Arab countries including ASEAN, the Middle East, and even North Africa for local people to join in online.
The Online Pop-up Shop which will run till the end of the year along with the event video will be available at the dedicated page.
In the April of 2017, the Taiwanese government entrusted TAITRA to set up the Taiwan Halal Center to promote the Taiwanese Halal industry.
After numerous efforts, Taiwan’s Muslim tourism-friendly image has hit a record high.
This year, the country was ranked second among all non-Organization for Islamic Cooperation (non-OIC) countries in terms of Muslim-friendly travel in the Global Muslim Travel Index (GMTI).
The survey offered some exciting, good news for Taiwan’s tourism industry. They strive to create a friendly environment in which Arab audience can purchase quality products made in Taiwan without worries and have more convenient lives.