Sharjah: Friends of Cancer Patients’ (FOCP), UAE’s leading non-profit organization, Pink Caravan initiative has called on the public and private sectors, as well as members of the community, to participate and contribute to its comprehensive Breast Cancer Awareness Month program, which is aimed at promoting awareness of the key importance of early detection in the battle against cancer.
In 2020, breast cancer recorded over 2.3 million new cases and 685,000 fatalities, making it the most prevalent cancer globally. The upcoming community awareness and engagement activities by Pink Caravan in October 2023 become crucial in light of these numbers, aiming to raise awareness and foster a resilient, cancer-free society.
Ms. Aisha Al Mulla, Director of Friends of Cancer Patients (FOCP), stated that, “Corporates and companies are an integral part of the community, and they play a pivotal role in improving everybody’s quality of life and health. Fighting breast cancer is one of the health-related causes that is worth supporting, and throughout its long years of success, the Pink Caravan continues to raise awareness, offer early detection examinations, and assist cancer patients, thanks to corporate support.”
“Through taking part in those initiatives, corporates and companies show their sense of responsibility and, at the same time, contribute to boosting their employees’ confidence and performance. More importantly, they help decrease breast cancer rates and reduce related medical costs. In doing so, those corporations and companies become active partners in building a healthy and prosperous community,” the Director further added.
The campaign by FOCP presents various opportunities for companies and corporations to engage with and support the cause. One option is to reserve a mobile clinic, which facilitates cost-free breast and cervical cancer treatment daily.
Alternatively, businesses can promote women’s health by arranging a Corporate Wellness Day. During this event, Pink Caravan’s clinics will provide mammogram screenings and informative talks on early detection to women, extending these benefits to their female staff.
Pink Caravan extends additional services to companies, encompassing informative sessions led by experts for employees of all genders.
These sessions are accompanied by the distribution of awareness pamphlets detailing self-examination procedures. Additionally, the Mini Mobile Clinic initiative offers mammogram screenings and clinical examinations.
Aligned with its dedication to promoting the significance of volunteerism among UAE’s community members and recognizing the pivotal role volunteers play in fulfilling Pink Caravan’s goals, the FOCP invites medical professionals from across the UAE, comprising doctors, nurses, and medical students, to become part of Pink Caravan’s campaign this October.