Dubai: Majid Al Futtaim Development has collaborated with Dubai Culture and Arts Authority and American University in Dubai to use AI for future artistic representations of Dubai.
The initiative aims to inspire the next generation of art and design students to envision Dubai’s growth in the next 10 to 15 years.
Ahmed El Shamy, Chief Executive Officer, Majid Al Futtaim Properties, remarked that, “As we inspire students to harness their imagination with AI, we eagerly anticipate the creation of a visionary outlook for the future. At Majid Al Futtaim, we remain committed to equipping, empowering, and elevating the next generation into positions of creative leadership. Our ongoing relationship with AUD is a testament to the synergetic capacity of private sector companies and educational institutions, as we continue to make room for young artists, designers, and engineers to advance their skills and progress from a position of learning to one of leading.”
“In line with our commitment to drive the government’s ongoing vision for the future, we are excited to partner with Dubai Culture and Arts Authority on this unique competition and look forward to extending our collaboration in the future, as we hope to inspire young creatives to play an active role in the transformation of the UAE.” El Shamy added.
Dubai Culture aims to showcase selected artworks in a unique public art gallery format on hoardings in Tilal Al Ghaf, Majid Al Futtaim’s flagship community, to inspire and connect the next generation of talent.
Under the theme ‘DREAMSCAPES: Envisioning the Future of Dubai with AI’, the initiative encourages students to co-create their pieces using any available Artificial Intelligence tools. The aim is to highlight at least one of the following emphases: Cultural, Sustainable, Community, Technological, or Artistic & Architectural Style. Each category is uniquely designed to showcase an element of Dubai’s success, including its rich heritage, commitment to environmental stewardship, inclusive spirit, innovative approach to living, and diverse built landscape.
The competition will run at AUD throughout the spring semester, with the submission deadline for entries set early on during the term. The initiative will conclude with a winner announcement and award ceremony in April, after which the winning works will be transferred to hoardings throughout Tilal Al Ghaf, Majid Al Futtaim flagship community.