Saudi Arabia: The premium automobile brand EXEED has sponsored the Arabian Horse Beauty Contest, which was held in Jeddah. The prestigious event, which serves as a beauty pageant for Arabian horses, has piqued the interest of media outlets and horse enthusiasts worldwide. The contest was streamed to audience through live television, site advertising, and propaganda materials.
The luxury brand EXEED is also getting noticed through the sponsorship since the spirit of “Exploration and Transcendence” of the company matches the beauty, elegance, and pride of Arabian horses. According to global equestrian culture, Arabian horses represent confidence and pride, which are vividly expressed on the flagship model VX of EXEED. The elegant and noble character of Arabian horses is in perfect harmony with the flagship style contained in VX.
The Arabian Horse Beauty Contest has strict and detailed evaluation criteria for selecting the horses, such as the shape and size of eyes, jaws, and ears, which are all considerations of the judges, which is no different from the consumers’ awareness of judging the vehicle’s appearance through the first impression of the vehicle’s front view.
The EXEED VX product of the brand is based on the famous “Smart Aesthetics” concept of EXEED, combining the design languages of “Intelligence” and “texture.” The front face of the EXEED VX adopts the latest family design, with full vitality in the overall style. The large front air intake grille and multiple horizontal trim strips are full of visual tension, echoing the matrix headlights. Moreover, the layout of the fog lamp and air inlet closely matches the trapezoidal lower grille, with both elegance and fashion.
The EXEED VX, with its appropriate and elegant side and tail designs, also represents an Arabian horse’s elegant and noble posture. It harmoniously integrates the through waist line with the layered surface material, combining with the stable tail structure on the visual level and showing the calm and confidence of this medium and large flagship SUV.
It is worth mentioning that the EXEED VX also satisfies the level of “exquisite” and “extremely high-grade” in terms of interior design. The yacht-type central control design and high-end materials complement each other, and the deep-sea level and first-class level quiet spaces fully display the style of the guest-oriented flagship SUV.
Furthermore, the vehicle is outfitted with multi-piece large hubs commonly found in high-performance vehicles, as well as bilateral exhaust pipes, making it more sporty. In addition, the sharp waist as well as the tail lines and taillights rejuvenate the whole vehicle. The energetic EXEED VX is absolutely the best choice for those who love equestrian sports and culture.
The integration of EXEED, which adheres to the concept of “Exploration and Transcendence,” into an event like the Arabian Horse Beauty Contest undoubtedly proves that the concept of “Smart Aesthetics” and the brand spirit of EXEED are in perfect harmony with the concepts contained and expressed in the event. As a flagship SUV product, EXEED VX will play a leading role in the future global market to provide more consumers with more high-quality travel options by virtue of its excellent, comprehensive product strength and noble style.