Abu Dhabi: Miral, Abu Dhabi’s top provider of immersive experiences and attractions, has partnered with the Khalifa Fund for Enterprise Development for the second year to support local entrepreneurs.
Twenty small companies and artists are now on display at the market, which opened on March 22. Ten of these companies are receiving funding from the Khalifa Fund.
HE Alia Al Mazraouie, CEO of Khalifa Fund for Enterprise Development, and Mohamed Abdalla Al Zaabi, Group CEO of Miral, has paid a visit to the ‘Waterfront Nights’ market to show support to the entrepreneurs and learn more about their local businesses and product offerings.
Homegrown brands supported by the Khalifa Fund at this year’s ‘Waterfront Nights’ include IV Perfume, Sada Oud and FAE Oud & Perfumes bringing their luxury perfumes and Emirati incense. Glaza Collection and Manout Tailoring with intricately adorned and locally sourced traditional textiles and Boomah Cafe, which merges the charm of live owls with Japanese military-themed décor.
The free-to-enter ‘Waterfront Nights’ market can be found at the arena plaza in front of Etihad Arena, daily extending till the end of the joyous occasion of Eid Al Fitr and can be easily spotted thanks to the enchanting lights and traditional Ramadan decorations. Guests can expect live performances by traditional qanun and oud players along with a selection of board games perfect for quality time with loved ones, in addition to a designated children’s craft corner where they can delve into the art of making paper lanterns.
Miral Group is the leading creator of immersive destinations and experiences in Abu Dhabi, that contributes to the growth of the leisure and entertainment industry and Abu Dhabi’s economic diversification. It conceives, creates, operates, and manages immersive destinations and experiences that attract visitors from across the world to create unforgettable memories, accelerating the realisation of the Emirate’s tourism vision and growth.
Overlooking the sparkling blue waters of the Arabian Gulf, Yas Bay Waterfront is the only destination on Yas Island Abu Dhabi where no two visits are alike as guests indulge in day-to-night dining, entertainment, leisure and wellness experiences. The destination’s three-kilometer boardwalk offers unmatched day-to-night experiences, brought to life through an eclectic mix of licensed restaurants, lounges, bars, cafés and wellness and community spaces.