Bahrain: Zain Bahrain, a telecommunications industry innovator in the Kingdom, has launched an e-waste awareness campaign, in partnership with the Rotary Club of Salmaniya.
The campaign, organized for Rotary club members, emphasizes the significance of repairing or correctly disposing of equipment in order to enhance re-use, recovery, and recycling rates.
The e-waste recycling program of Zain Bahrain is part of the company’s flagship sustainability project, which is a corporate responsibility initiative aimed at raising environmental awareness and finding solutions to the growing waste problem through responsible e-waste management.
The company partnered with organizations to effect positive change in accordance with the United Nations’ Sustainable Development Goals (UN SDGs), particularly SDG 11 for Sustainable Cities and Communities and SDG 12 for Responsible Consumption and Production.
An awareness session was held as part of the initiative with the Rotary Club in an attempt to instil a culture of e-waste recycling among members to push for a cleaner and greener Bahrain. Crown Industries, a recycling pioneer in Bahrain, led the virtual session, which focused on the necessity of e-waste recycling, the steps involved, and various techniques of recycling e-waste.
The session concluded with a call to action, where members were encouraged to collect two tons of e-waste every month. The members were encouraged to dispose off their electronic waste in a drop box located at Zain Bahrain’s headquarters in the Seef District.
Commenting on the undertaking, Sheikh Abdulla Bin Khalid Al Khalifa, Director of Communications & Investor Relations at Zain Bahrain remarked that, ‘Our e-waste initiative has achieved tremendous results in the past; we intend to encourage a healthy environment by promoting ways of disposing off electrical equipment correctly. With COVID-19, our dependency on electrical devices has tremendously increased; hence it is our responsibility as a corporate to educate people on how to dispose off their e-waste.’
Zain Bahrain also held e-waste competitions in public and private schools across Bahrain in order to raise awareness and instil a recycling culture among the youth. Instead of burning and discarding unwanted electronics, Zain Bahrain has emphasized that selling or donating them online, or finding ways to restore them, can significantly minimize e-environmental waste’s impact.
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