Dubai: Dubai has launched the latest phase of its #DubaiDestinations campaign, aiming for residents and tourists to explore the city’s unique offerings during the warmer months. Under the guidance of Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, the campaign seeks to showcase Dubai as an ideal summer destination through captivating stories.
Implemented by Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), the campaign will highlight the city’s top-rated experiences and attractions that range from serene beach destinations and exciting indoor activities to thrilling waterparks and picturesque hotels. Running until the end of August 2023, this season of the campaign aims to demonstrate Dubai’s charm as a summer hotspot.
Aligned with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, to transform the emirate into the world’s best city to live and visit, the campaign continues to open new windows into the unrivalled diversity, memorable experiences and creative urban vibe that define Dubai’s character as one of the globe’s greatest destinations.
Ms. Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and Director-General of the Government of Dubai Media Office (GDMO) stated.
In addition to showcasing indoor destinations such as malls, restaurants with play areas, indoor sports activities, and theme parks, the #DubaiDestinations campaign will also spotlight Dubai’s beloved homegrown food outlets from the “Proudly from Dubai” network, an initiative launched by Brand Dubai to celebrate local businesses. To create content about Dubai’s destination offerings, Brand Dubai will collaborate with accomplished creatives, including influencers, photographers, digital media content creators, visual artists, animators, and videographers.
The campaign will be disseminated through various media channels, including digital, broadcast, print, and outdoor platforms, ensuring its reach to both local and international audiences. By highlighting Dubai’s unparalleled diversity, memorable experiences, and creative urban vibe, the #DubaiDestinations campaign aims to solidify the city’s reputation as one of the world’s greatest travel destinations.