Dubai: The ALEC Group has delivered 5,000 care packages to individuals in need in Palestine, as well as to laborers and low-income families in the UAE, as part of its community involvement during the Holy Month.
Through this campaign, ALEC Group and TARGET matched the AED 70,000 that workers from all of its UAE-based offices, factories, and construction sites raised.
The Emirates Red Crescent’s Tarahum – for Gaza “UAE Relief Campaign to People affected by War in Gaza” and the SmartLife Foundation’s Ramadan distribution initiatives were the next two causes to receive the AED 140,000 total.
In addition to this employee matching initiative, ALEC also distributed 1,100 care packages to subcontracted laborers at ALEC, ALEMCO, ALEC FITOUT and ALEC Energy sites across Dubai.
“The success of an organization should not be measured by its revenues alone but must also factor in the impact it makes in enriching the communities it serves. Through our operations, initiatives and values, ALEC strives to be a beacon of positive change. This culture permeates our entire workforce, and we take immense pride in matching the impressive amount that our employees have raised for these vital aid efforts,” stated Barry Lewis, CEO at ALEC.
Over 800 ALEC Group employees, as well as some of its third-party consultants and subcontractor partners donated dry food and hygiene products. Furthermore, 30 ALEC employees volunteered to collect and package the dry food and hygiene products into care hampers and then, alongside SmartLife volunteers, actively participated in distributing these at a labor camp in Dubai.
Drawing attention to the need for such corporate-led action, Abhijeet Oak, Vice President, at SmartLife (NPO/NGO) said that, “As ALEC has demonstrated, organizations have immense ability to rally support from employees and direct efforts towards Community initiatives and charitable causes. While Ramadan and the upcoming Eid present the perfect opportunity, Community projects are being conducted year around and there is no ‘minimum entry-point’ for such good work. I would strongly encourage companies of all sizes to consider following suit in whatever capacity they can.”