Dubai: YallaHub’s introduction of Synergetic’s creative and eco-friendly solutions is set to completely transform the home and laundry care industry in the UAE.
Laundry care appears to be the largest category in this industry, according to the most recent statistics, with a projected market volume of $253 million. Online sales are predicted to account for 14.6 percent of the home and laundry market’s overall revenue by 2024.
Furthermore, home and laundry care revenue in the UAE market is projected to reach $75.66 million by 2024, with market penetration increasing to 7.3 percent in 2024 and 8.2 percent by the end of 2028. The user base is expected to reach 0.8 million by the end of 2028. This presents a great potential for Synergetic to capitalize on the market growth.
In particular, the brand anticipates achieving a monthly turnover of AED 50,000 ($13,500) within a year, with subsequent plans for expansion to Saudi and a launch on various e-commerce platforms. YallaHub will support the local official distributor, Mayus [FZCO], along with its marketing activities.
Synergetic’s diverse array of home-care and self-care products is exclusively composed of natural surfactants, ensuring they are hypoallergenic and environmentally friendly. Leveraging cutting-edge scientific knowledge and natural organic ingredients, Synergetic offers a range of balanced products for environmentally aware consumers, families with small children, and skin-sensitive people.
“While the UAE is just starting to embrace environmental awareness and sustainability, mirroring global trends, our research suggests a significant online demand for home and laundry care goods, presenting a potential entry point for sustainable offerings in this growing market,” said Leo Dovbenko, CEO of YallaHub.
The collaboration between YallaHub and Mayus aligns with growing consumer preferences for natural ingredients, sustainability, and personalized solutions in the UAE’s home and laundry industry, which is expected to reach $462.94 million by 2029.