Dubai: UAE-based Messara has unveiled its latest initiative, ‘Messara Living’ at a cocktail ceremony which was attended by high-ranking representatives from its international partnering brands.
THE NEW STORE
The new flagship concept store, located at Sharjah Furniture Complex showcases the most prestigious European and international brands for outdoor furniture such as Ligne Roset Outdoor, Vincent Sheppard, Maiori, Skyline design, Tolix and Lafuma Mobilier.
The store also has a large selection of carpets, soft floorings and wall coverings from Tarkett, AW, Standard Carpets and Associated Weavers, along with unique solar-powered outdoor lighting.
ILLUSTROUS HISTORY
The Messara family saga started back in 1933 with carpeting in Egypt and expanded in the Gulf and Trucial States in the 1950’s and also in Lebanon as Magic Carpet since 1962.
For over 70 years, the illustrious name of “Messara” became synonymous with quality, design and reliability and the company quickly became the market leader in flooring and wall covering in the Gulf region.
Their vast expertise and know-how, coupled with their wide range of high-quality products and impeccable personalized service led them to become the preferred contractors for interior decorators, architects, consultants and developers.
With this new step, we continue our commitment to remain the one destination for all when it comes to flooring, wallpapers and luxury outdoor furniture with the highest standards of service, delivered by our professional team of fitters and experts. This modern and unique concept showroom of 1,350 square meters is our new tribune that will reflect the expertise and values of our group. Our new flagship concept store along with our new e-commerce platform (www.messaraliving.com) will definitely enhance the expression of our brands and reinforce our strategic partnerships.
Mr. Laurent Cecil Messara, Partner and Managing Director of the Messara Group revealed in his address during the store inauguration.
Messara represents major factories from Europe, USA, India, China, Turkey and the GCC and supplies most of the importers in the Middle East region with recent expansion in the African markets.
From offices and schools to clinics and hotels, whether locally or in the region, Messara undertakes the design and installation of carpets, vinyl flooring, artificial grass, parquet wood and wallpaper with their own team of professional fitters & carpenters.
Most of the collections are eco-friendly and use sustainable materials. With ten warehouses operated through world-class logistic systems, the regional deliveries are completely reliable and hassle-free.
Major names who took part at the ceremony include;
- Philip Paris, CEO of MAIORI
- Joseph Revert, CEO of SKYLINE DESIGN
- Emilie Cabrera, International Sales Manager at LAFUMA MOBILIER
- Gulu Waney and Mr. V. Bhushan respectively Chairman and Managing Director of STANDARD CARPET
- Lauriane Legrand, Commercial Director of TECSOM
- Representations from TARKETT and KOROSEAL