Dubai: Dubai Women’s Run will launch its annual campaign, Women of Substance (WoS), through a virtual event taking place on July 18, 2023. The initiative seeks to build a female community where each woman believes in her innate potential and inspires those around her.
The event, organised by Plan B, celebrates the strength, determination, and achievements of women from all walks of life. According to their concept, from athletes to entrepreneurs, artists to activists, these incredible women exemplify what it means to be a true ‘woman of substance.’
Commemorating the 10th Edition of Dubai Women’s Run and in accordance with the Year of Sustainability theme ‘Today for Tomorrow,’ the WoS campaign will introduce 15 brilliant profiles who have been selected to share their stories of triumphs and struggles with guests.
This year’s pedestal of women will carry an essential mission to empower other women to focus on their wellbeing, take on sports, and live a healthier and better life. Past WoS are known as the “WoS Legends,” and participants will also take part in the event to share their resources and network with like-minded women.
Dr. Harmeek Singh, Race Chairman of Dubai Women’s Run and Founder and Chairman of Plan b Group, commented that “we are beyond excited to reveal this year’s line-up of inspirational women who are transforming the world, each in their own way. It is an honour to have them on board with us at Dubai Women’s Run to empower and inspire communities.”
The Dubai Women’s Run female empowerment mission further includes several exciting campaigns and events set throughout the year for women to attend, including its biggest one, the Dubai Women’s Run, taking place on November 5, 2023, at Dubai Festival City.