Dubai: The Mohammed bin Rashid Global Centre for Endowment Consultancy (MBRGCEC), under the Awqaf and Minors Affairs Foundation (AMAF) has launched the “Bread for All” initiative to support underprivileged families and workers by providing free bread at various times of the day.
The digital initiative is attempting to offer fresh bread to those in need through smart machines deployed in several outlets.
The pre-programmed machines prepare bread and provide it free of charge as part of a modern and sustainable model of charity work. The initiative engages community members and enables individuals to contribute to the first initiative of its kind that adopts the principle of short-term community funding.
The project support the realization of the vision set by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, who stressed that “In the UAE, no one sleeps hungry or in need” at the start of the COVID-19 pandemic.
Bread for All initiative engages with aswaaq to deploy the smart machines at the supermarket’s Al Mizhar, Al Warqa’a, Mirdif, Nad Alsheba, Nadd Al Hamar, Al Qouz, and Al Bada’a branches.
The machines are user-friendly, simplifying the beneficiaries’ journey to a single step where any person in need can press the “order” button. After a short wait, as the bread is being prepared, it will be dispensed from the machine.
Mr. Ali Al Mutawa, Secretary General of Awqaf and Minors Affairs Foundation (AMAF), remarked about the noble initiative.
HOW TO DONATE?
While the machines prepare breads to support underprivileged families and laborers, contributors can directly approach these machines to make their donations.
Additional donation channels include the Dubai Now app, and a provision to donate by sending an SMS to 3656 to make a $2.72 donation (AED10). Other donation SMS numbers are 3658 for $13.61 (AED50), 3659 for $27.22 (AED100), or to 3679 for $136.12 (AED500).
Donors may also opt to contribute to the initiative via the MBRGCEC website where they can specify the donation amount.