Ajman: The Ajman Department of Tourism Development has hosted the first edition of the “Sustainability of Cultural Tourism in the Era of Digital Communication Forum” in association with the Arab Network For Communication and Public Relations at the Arab Administrative Development Organization League of the Arab States.
Held at the Radisson Blue Ajman Hotel for two days, the Forum brings together a group of senior executive officials and decision-makers in the government and private sectors, from inside and outside the UAE. It also hosts specialists in the Arab tourism and destination development sector, economic experts and entrepreneurs in the travel, aviation, transportation, hospitality, hotels, and consultants of digital communication, public relations, and media.
The Forum seeks to provide the participants with the best international, regional and national practices and experiences in the use of modern technology to build a positive competitive image and promote the sustainability of the reputation of institutions operating in the field of cultural tourism, with an ultimate goal to achieve tourism development at all levels.
The Forum discussed many topics, including the impact of AI, interactive digital technology, big data monitoring and performance measurement tools on the tourism sector, and their role in communicating with the public to achieve sustainable cultural tourism development. The Forum also reviewed the best practices in cultural tourism management and its sustainability through digital media and highlighted several ways to measure the impact of digital platforms on the future of cultural tourism.
The Forum shed light on the key parameters related to building a sustainable future for the cultural tourism sector, the most important variables that affected digital communication tools, and their impact on the development of cultural tourism, as well as on the management of the tourism and cultural sector, and the effectiveness of the corporate communication systems.
يناقش الملتقى على مدار سبع جلسات سبل استدامة السياحة الثقافية العربية في عصر التواصل الرقمي، وذلك بمشاركة العديد من المسؤولين عن قطاع السياحة بالدول العربية،خلال الفترة من 20 – 21 مارس 2023، بإمارة عجمان – دولة الإمارات العربية المتحدة.#المنظمة_العربية_للتنمية_الإدارية pic.twitter.com/jCej6qHTv3
— ARADO (@ARADO_Official) March 20, 2023
Seen as one of the most prominent events organized by Ajman Tourism, the Forum hosts industry experts to hold open discussions on the latest developments in the travel and tourism sectors and to offer ideas and proposals that would support and enhance the local economies in the countries of the region and the world by raising the effectiveness of tourism attraction. It focuses much on promoting competitiveness and reinforcing the pillars that ensure sustainability in the tourism sector. The Forum will hold several workshops and specialized sessions to address many issues, including the management of communication crises in the tourism sector and the role of communication in the Arab media landscape.
The Forum complements the efforts of Ajman Tourism to strengthen the emirate’s position on the global tourism map and open the way for Arab agencies operating in the sector to get acquainted with the latest practices and innovative options in tourism, and exchange experiences in the fields of management and development of tourism projects and services, in addition to highlighting the vital role of the sector in supporting and strengthening the economic growth.