Abu Dhabi: Environment Agency – Abu Dhabi (EAD) and du, part of the Emirates Integrated Telecommunications Company (EITC), have launched the Naha environmental engagement platform.
This initiative is part of their ongoing public-private collaboration to enhance sustainability initiatives. The platform is designed to utilize personalized digital platforms to promote sustainability, enhance environmental awareness, and encourage green practices across Abu Dhabi and beyond.
The Naha platform will centralize EAD’s key outreach initiatives, which are based on scientific information and knowledge. Its goal is to turn climate intentions into meaningful action in the UAE through participation and engagement with the various programs that are part of the platform.
The platform encompasses over eight environmental programs and initiatives, such as the Sustainable Schools Initiative (SSI), Sustainable Campus Initiative (SCI), Sahim Citizen Science Program, and other initiatives targeting youth, school students, and the community.
Dr. Shaikha Salem Al Dhaheri, Secretary General of EAD, stated that, “The launch of the Naha platform is an evolutionary step in our partnership with du. It is a culmination of our educational awareness initiatives manifested in a unified digital platform. As 2023 has been declared the Year of Sustainability by His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE, and with the UAE hosting COP28, this platform exemplifies our unwavering commitment to environmental responsibility and our continuous efforts towards creating awareness among the community about the importance of sustainability and breaking it down into tangible actions which can be performed on a daily basis.”
As the UAE prepares to host COP28 this year, this digital ecosystem will establish a coordinated effort among stakeholders to address urgent environmental concerns, including climate change.
Mr. Fahad Al Hassawi, CEO of du, remarked that, “Our involvement in Naha signifies a natural progression of our strategic partnership with EAD. By leveraging our advanced technological capabilities and expertise in data management, we are bolstering the Naha platform’s mission to convert climate intentions into actionable measures. In addition to our impactful technological contributions, du is committed to proactively engaging with key audiences, amplifying the platform’s influence and reach.”