DUBAI: The 3rd World of Coffee Dubai 2024, organized by DXB Live and the Specialty Coffee Association, was inaugurated by Abdullah bin Touq Al Marri, Minister of Economy. The event, running until January 23, showcases over 1,650 brands from 51 countries, marking a significant expansion from previous years.
Bin Touq, accompanied by key figures including Timur Abdiljalil and Khalid Al Hammadi, toured the exhibition’s pavilions, expressing admiration for its organization and global participation. The event features the UAE National Barista Latte Art Championships and focuses on sustainable practices in the coffee industry.
What’s Brewing:
- 3rd edition of World of Coffee Dubai kicks off, 50% bigger than ever before.
- Over 1,650 brands from 51 countries showcasing coffee innovation and sustainability.
- UAE Barista Champs, Coffee Design Awards, and Best New Product Awards heat up the competition.
- Focus on sustainable practices with lectures, workshops, and eco-friendly exhibits.
Key Highlights:
- Minister of Economy opens the show, praising event’s impact and global reach.
- Diverse program includes Yemeni coffee sessions, cold brew insights, and interactive workshops.
- Roosters Village, Cupping Room, and Brew Bar offer unique coffee experiences.
- Industry experts discuss trends, sustainability, and regional market growth.
Highlights include workshops on eco-friendly agriculture, the Coffee Design Awards, and the Best New Product Awards. Keynote sessions covered topics like Yemeni Coffee and Cold Brew approaches.
Shouq BinRedha, the Exhibition Manager, emphasized the event’s role in fostering innovation and collaboration in the coffee industry, with interactive sessions on sustainable resource use.
Khalid Al Mulla, CEO of the Specialty Coffee Association – UAE Chapter, highlighted the expo’s importance in promoting global coffee culture and sustainability. Aleeshia Bailey of JAMROCK GREEN CORPS stressed their commitment to high-quality, eco-friendly coffee production.
The expo coincides with a growing coffee market in the MENA region, expected to reach a value of $1.33 billion by 2030, up from $1.085 billion in 2022.
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