Abu Dhabi: The luxury car brand EXEED, which is deeply engaged with high-end customers, has successfully brought after-sales service to an unprecedented strategic level. Starting with the delivery of new vehicles, EXEED strives to create differentiated after-sales services, establish deep communication and emotional connections with users through warm, intimate, and reassuring services, as well as provide customers with one-stop worry-free automotive services throughout the vehicle life cycle.
After-sales service system for ultimate user experience
The brand gives equal importance to selling products as well as providing services, thus forming a synergy between excellent product power and outstanding after-sales services, as well as building the word-of-mouth of users through meticulous after-sales services. This will further lead to the development of the endogenous power of the EXEED brand for continuous upward growth.
EXEED brand strengthens the after-sales service system and processes, optimises several in-store links such as appointment, reception, and diagnosis, as well as establishes SOPs with a team of professional labourers responsible for the implementation. With outstanding product power as the cornerstone and optimised service processes and professional staffing as the cores, the EXEED brand applies craftsmanship to all aspects of after-sales services to provide customers with value and service that exceeds expectations.
Practical benefits and advantages for customers
Since its establishment, EXEED has adhered to the brand service commitment of “understanding users’ thoughts and favouring users’ needs.”
Through the rapid expansion of its global service network, the luxury brand is deepening its after-sales service details and providing customers with tangible benefits by understanding their needs.
In Eastern Europe, more than 100 EXEED outlets provide customers with scooter services and have started to fully implement door-to-door vehicle pick-up and delivery services. In addition, EXEED also provides free roadside assistance and scooter services in Kazakhstan.
Furthermore, EXEED not only provides services in vehicle aftersales, but it also provides users with a sense of privilege in more aspects of their travel.
In the southern cities of Eastern Europe, EXEED offers VIP services with free access to its vehicle owners, which cover 28 highway booths in the region. At the largest airport in the region, EXEED offers a VIP lounge for its vehicle owners.
Under the dual impact of an economic downturn and an epidemic in 2022, EXEED continued to make deep developments around its SUVs, the LX, TXL, and VX, with cumulative sales of 51,142 units from January to December, a 37.6 percent year-on-year increase, and a user base exceeding 100,000, demonstrating market approval and trust for the EXEED brand.
The EXCEED brand will continue to invest in product quality and after-sales services, as well as upgrade services that span the entire life cycle of users’ vehicles.
EXEED will keep pace with the development trend of the automobile industry and focus on the real needs of users through commitments to product quality and care for users, so that EXEED vehicles can make steady progress on the road to high-end brand advancement. Regarding EXEED’s rollout into the UAE market in 2023, the brand will offer a premium service experience for UAE customers.