Dubai: World’s most valued EdTech company, India’s BYJU’S has been declared as one of the Official Sponsors of the 2022 FIFA World Cup held in Qatar.
Through this partnership, the EdTech firm will be able to utilize FIFA World Cup 2022 trademarks, emblems and other assets to organize unique promotions to connect with passionate football fans around the world.
BYJU’S will also create engaging and creative content with educational messages as part of a multifaceted activation plan.
The FIFA CCO further added that, “We look forward to supporting the promotion of BYJU’S educational learning opportunities, as well as having them join the global drumbeat of excitement for the FIFA World Cup 2022 through its association with this groundbreaking tournament.”
The 2022 Edition of the quadrennial international men’s football championship will be organized at Qatar from the 21st of November to the 18th of December.