Dubai: The official sport’s governing body of Dubai, Dubai Sports Council (DSC) has picked Tecnotree, a leading global provider of technology solutions for Digital Service Providers, as its exclusive technology and ecosystem partner.
Mr. Saeed Mohammed Hareb, Secretary-General of DSC and Ms. Padma Ravichander, CEO of Tecnotree, signed a multi-year agreement.
Mr. Hamad Obaid Al Mansoori, Head of the UAE Digital Government and Director-General of Digital Dubai and Mr. Nasser Aman Al Rahma, Assistant Secretary-General of DSC as well as dignitaries from Du, Etisalat, were present during the signing ceremony.
Under the agreement, Tecnotree will offer its B2B2X platform ‘Tecnotree Moments’ that utilizes a 5G enabled marketplace. The platform will help to automate the IT infrastructure and processes of DSC, in order to offer an advanced experience to sports enthusiasts.
A unique technology platform, Tecnotree Moments will allow the monetization of Over-The-Top (OTT) services for digital service providers by stimulating growth in their markets.
Ms. Ravichander stated, “DSC and Tecnotree partnership is an extremely exciting opportunity and heralds a new era where the market is changing at an accelerated pace. It endorses our strategy & vision around the convergence of sports and technology and the emergence of new digitally connected ecosystems around sports. By bringing digital identity, subscription, and partner lifecycle management capabilities onto our state-of-the-art Tecnotree Moments platform, we can help DSC accelerate revenue growth, while also providing an enhanced and seamless experience for consumers to enjoy the new partner economy that we plan to co-create.”
Founded in 2005, DSC aims to build a comprehensive sports ecosystem that paves the path for the youth in the emirates to nurture their talents and thus to exhibit Dubai as a leading name in the world of sports.
DSC has picked Tecnotree to automate infrastructure that will streamline event ticketing, e-sports tournament leagues, high-quality video streaming with minimum latency, coaching and training subscriptions, gym and spa subscriptions, and sponsor management.
Commenting on the partnership, Mr. Hareb commented, “We are pleased to sign this exclusive partnership agreement with Tecnotree, our prestigious digital partner. In recent years, we have seen technology substantially increase its presence in the world of sports, and even bigger changes are on the way with the digitalization of sports and emergence of various technologies.”