The COVID-19 pandemic has reshaped the human behavior and needs across the globe. Lifestyle is the main area where the pandemic has created a need for strategic planning.
Health and Fitness is the most talked aspect in lifestyle during quarantines and lockdowns, a drastic shift in food consumption pattern has also been changed according to studies.
People tend to spend more alone time which ultimately provided them a chance of self-care and affinity to natural foods. This sudden shift has also caused manufacturers to produce good quality and innovative foods and beverages.
The Archer-Daniels-Midland Company (ADM), an American multinational food processing company has revealed 5 Health and Wellness shifts expected in the post-COVID world.
REVIVED MOTIVATION TO IMPROVE INDIVIDUAL HEALTH AND WELLNESS
As a result of COVID-19, 76 percent of consumers around the world have moved to healthier drinks and foods, and 41 percent have planned to improve their physical activity and mental strength in order to prepare themselves and their families to tackle any challenges that may arise in the future.
A HOLISTIC APPROACH TO MANAGING MIND-BODY BALANCE
More people recognized the importance of a healthy mind and wellness during the pandemic. 51 percent of global consumers are planning to improve their cognitive and mental health. Yoga, meditation was adopted to keep mind-body balance, planting and gardening were identified as a way to reduce stress and depression among several. These approaches made them use healthy and organic food.
CUSTOMIZED NUTRITION SUPPORTS PERSONAL HEALTH AND WELLNESS GOALS
Almost two-thirds of consumers are looking for products that meet their customized personal health diets, and they tend to pick high-quality brands. Brands can help people stay motivated in the kitchen with innovative flavours and convenient formats.
FOCUSING ON BUILDING IMMUNITY POWER
Immunity is now the focal point of 65 percent of global consumers in the wake of COVID-19. Consumers are looking for foods providing more immunity and energy levels such as probiotics, vitamin C, and D.
PURPOSEFUL INDULGENCE IS THE NEW ‘PERMISSIBLE INDULGENCE’
As a result of COVID-19, 56 percent of global consumers have purchased comfort food regularly. Consumers are realizing that, as long as these are deliberate rather than impulsive decisions, indulgence can contribute to healthy eating patterns. ADM envisions new beverage, snack, and pastry products that combine functional benefits with exquisite flavor.
So as the shift will be followed to ages, consumer’s demand for organic and natural foods and beverages is becoming the new trend in consumer patterns. Manufacturers and food companies have to come up with products of high quality with a convenient approach.