Dubai: The US multinational technology behemoth Microsoft and the Dubai Department of Economy and Tourism (DET) have inked a memorandum of intent to expedite the emirate’s innovation roadmap.
According to a statement from DET, this partnership represents a committed effort to advance the growth, innovation, and development of the emirate’s digital economy in accordance with the objectives of the Dubai Economic Agenda, or D33.
The partnership with Microsoft will concentrate on utilizing intelligent apps and solutions to meet the city’s goals for technology transformation in the fields of education, SMEs, and logistics.
Hadi Badri, CEO of the Dubai Economic Development Corporation, remarked that, “This landmark collaboration will leverage the unique strengths and knowledge of DET and Microsoft, showcasing Dubai’s ability to build strong public-private partnerships. Aligned with the D33, our agreement with Microsoft is central to our proven development strategy in harnessing the strengths of global partners, facilitating economic growth through exceptional access to sector knowledge, technical expertise and mentorship opportunities for key sectors.”
“Having established its regional HQ in the emirate almost a quarter of a century ago, Microsoft has long demonstrated its commitment to Dubai. Five years ago, the corporation also chose the city for its first data centre in the Middle East, which has been a key driver behind Dubai’s advanced-technology transformation, serving as a foundation for deploying modern technologies, including AI,” Badri added.
The initiative’s main goal is to create an integrated trade platform that will increase competitiveness worldwide and streamline operations. This initiative further enhances Dubai’s standing in the international logistics arena and supports the strategic goal of drawing in top-tier hardware manufacturers. It also strengthens the logistics sector.