Dubai: Dubai’s Department of Economy and Tourism (DET) and Real Madrid Club de Fútbol have teamed up in a collaboration. The partnership promises a range of exciting activations, special fan moments, and unique experiences for Dubai and Real Madrid fans.
The newly formed alliance will equally serve as a powerhouse platform to create new growth opportunities for both institutions and support Dubai’s ambitious plans as part of its recently announced Dubai Economic Agenda -D33.
Being at the forefront of global sports entertainment with the world’s greatest club aligns perfectly with Dubai’s ambitious plans to consolidate its position among the top three global cities.
Launching this October, the partnership encompasses both Real Madrid’s First Men’s and Women’s Football Teams and brings a taste of Dubai to Santiago Bernabéu, offering fans unforgettable experiences and services of the highest standards.
Mr. Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), and Mr. Florentino Perez, President of Real Madrid Club de Fútbol, formalized the partnership during an official ceremony at the legendary Sala de Juntas in Ciudad Real Madrid.
The ceremony was attended by Mr. Jose Angel Sanchez, Chief Executive Officer of the club, and Mr. Emilio Butragueño, Real Madrid legend and Director of Institutional Relations.
“With our aim to consolidate Dubai’s position among the top three global cities, this strategic alliance will harness the strengths of a leading destination and the world’s most celebrated team, to reaffirm Dubai globally as the best city to visit, live, and work in,” the CEO added.