Dubai: DXB Live’s World of Coffee Dubai 2024 has successfully wrapped up, and the event saw more than 13,000 visitors from around the world.
The growth is 30 percent compared to the previous year. DXB Live is the integrated event management and experiential agency of the Dubai World Trade Center. The winners of the UAE National Barista Championship were honored at the event in collaboration with the Specialty Coffee Association.
The competition featured the most talented baristas in the UAE vying for the coveted title and the chance to represent the country at the World Barista Championship.
There was a section for lectures, which featured Demian and Mergen of Abro. Ben Hilt, AST Director at the Specialty Coffee Association, explored the details of the New Specialty Coffee Association Skills Diploma. Andreas Zehnder lectured on ‘The Economics of Coffee Extraction Plants: Analyzing Returns on Sustainability Investment.’
Khalid Al Hammadi, Senior Vice President of DXB LIVE, stated that, “The latest edition of the World of Coffee Dubai 2024 exhibition has generated significant interest among stakeholders and enthusiasts in the coffee industry, drawing participation from international contributors, who showcased their products and equipment. This edition mainly focused on sustainability of the coffee industry while fostering coffee culture among consumers by providing educational platforms covering coffee varieties and preparation methods. The exhibition reflected a remarkable turnout, with visitors numbering nearly four times that of the inaugural edition of the event. We are looking forward to organizing the fourth edition of this event next year, given the remarkable success achieved by this year’s edition.”
The World of Coffee Dubai 2024 is a significant international hub that brings together stakeholders from every aspect of the coffee industry, including farmers, traders, manufacturers, distributors, small and medium-sized businesses, café owners, baristas, hotels, and coffee enthusiasts.
Over 1,650 exhibitors and brands from 51 countries participated in the event, which took place over 15,000 square meters. The coffee industry saw a resounding number of local, regional, and international companies and brands participate in the exhibition, which facilitated important relationships and partnerships.