Dubai: After conquering the world with its leadership in human-vehicle interaction intelligent technology and luxury, much anticipated cars from global automaker, EXEED will soon be ruling the boulevards of the UAE.
The luxury carmaker is reportedly, in conversation with leading automobile groups in the country to set up its distributorship.
EXEED has been an ever-present automobile brand across the globe after its extremely successful launches in China and Russia. As an independent premium brand, EXEED has built products up to international standards with global vision to deliver quality Chinese products to the world.
INTO THE MIDDLE EAST
Entry into the Middle East is in line with EXEED’s continuous global expansion strategy. The brand has already established its presence in countries like Saudi Arabia, Kuwait, Bahrain and most recently, in Qatar through media appreciation meetings and debut exhibitions which have gained wide-spread acceptance among enthusiasts and prospective buyers.
All new models EXEED VX, EXEED TXL and EXEED LX will join the market soon this year, especially EXEED VX is a full size 7 seat premium AWD SUV model, powered with 2.0TGDI engine reaching maximum power of 261 hp and 400 Nm.
The 1st model of 5-Star SUV, EXEED TXL was launched in Russia in 2020 and kick started EXEED’s new journey of global dominance.
According to the results of the “Russian Car of the Year”, a Russian national auto award, the premium auto brand EXEED won the “2020 Breakthrough Award”. The automaker stood out from many luxury auto brands, which aroused great attention from the Russian media scrambling to report on this new high-end auto brand from China.
THE EUROPEAN TOUCH
EXEED shares the same strain as European products with an international team covering design, research and development, and manufacturing, including several senior executives from internationally renowned automakers such as BMW and Jaguar Land Rover at the heart.
The team at EXEED primarily comprises of Europe’s top engineers Mr. Gert Volker Hildebrand, Mr. Klaus Schmidt and Mr. Kevin Rice.
Mr. Klaus Schmidt worked at BMW for 25 years, where he led the development of M series chassis for BMW’s high-performance cars. Meanwhile, Mr. Hildebrand served as the design director of BMW MINI and has been responsible for the design of classic BMW MINI models such as Mini Countryman and Mini Coupe.
Former BMW designer Mr. Kevin Rice, a world-known design master, has led the exterior design of EXEED’s first model TXL. With rich experience in working for internationally renowned brands, Mr. Rice was involved in design at BMW and other brands, and led the appearance design of the first generation of BMW 3 series (F30), the 1st generation of BMW 4 series (F32), and BMW 3 series Gran Turismo (F34).
Mr. Peter Matkin, currently the executive director of Research and Development at EXEED, is the former chief engineer of Jaguar Land Rover Group’s vehicle project, where he was responsible for the development of the Land Rover Range Rover, Land Rover Sport, Discovery Aurora, Jaguar XJ, Jaguar XK, Jaguar XF, and other products.
With the mission of creating a new car life for people in mind, EXEED is dedicated to bringing global consumers a driving/riding experience that exceeds expectations and a fun-driven travel life by resorting to the strength of its global R&D system and taking “continuous exploration, above and beyond” as the spiritual core.