Abu Dhabi: Middle East’s largest environmental regulator, the Environment Agency – Abu Dhabi (EAD) has been honored with the Golden Category for ‘Best Use of Social Media – Small Budget (below $20,000)’ at the MENA Digital Awards 2021.
The Award was bestowed upon the Agency for its creative content output across its social media channels, which were created to highlight EAD’s role and its work with leading Abu Dhabi community stakeholders and government entities.
EAD’s social platforms help raise awareness through engaging campaigns and activate communities via by highlighting key events in which the public can participate.
The Agency also utilizes its social media channels to educate the public on the importance of preserving the environment, inspire its audience through creative content and storytelling and showcase EAD priorities across various platforms.
The EAD Secretary-General further added that, “Due to COVID-19, many of our events, initiatives and even policies had to come to a halt. Our main concern during this time was encouraging our community to stay connected to nature whilst being in lockdown on digital channels. Once restrictions were lifted, it was essential we guided our audience back to nature through interesting ways, and we achieved all this via engaging content on our social media platforms.”
Dr. Al Dhaheri continued that, “Winning the MENA Digital Award is a testament to the fact that we were able to attract and engage our audiences through social media, which is the platform of our future generations. Young people are one of our major stakeholders, and we would like to see them more engaged in the conservation of the environment.”
SOCIAL MEDIA PERFORMANCE
The Environment Agency – Abu Dhabi registered 4 million+ social media impressions in 2021, in addition to 1,641 attendees at virtual environmental sessions, 145,491 engagements and a 77 percent rise in followers.
Despite a minimal budget, EAD also witnessed a 41.2 percent growth in engagement on Instagram during the same period.
MENA DIGITAL AWARDS
A bespoke awards show, the MENA Digital Awards promotes digital innovation and media in the MENA region. It is the first awards show to celebrate digital efforts of global agencies and global clients in the region.