Dubai: Brand Dubai, the creative arm of the Government of Dubai Media Office, has launched ‘From Dubai to Emirati Women’ to make Emirati Women’s Day 2023 a memorable celebration for all women.
This is an interactive guide featuring various innovative homegrown businesses that are extending exclusive discounts and offers for all women on Emirati Women’s Day 2023.
This guide features a curated list of places, including fantastic dining spots, classy beauty salons, lovely flower shops, and trendy fashion stores. Women can explore these venues and enjoy exclusive discounts.
Every year on August 28th, Emirati Women’s Day is celebrated. It was initiated by Sheikha Fatima bint Mubarak, also known as the Mother of the Nation. Sheikha Fatima serves as the Chairwoman of the General Women’s Union (GWU), President of the Supreme Council for Motherhood and Childhood, and Supreme Chairwoman of the Family Development Foundation (FDF).
This day is dedicated to recognizing the dedication, strength, and accomplishments of Emirati women, who have played a significant role in shaping the nation. This year’s theme is ‘We Collaborate for Tomorrow.’

The ‘From Dubai to Emirati Women’ guide, released on the occasion of Emirati Women’s Day, reflects our commitment to empowering and honoring the women who play a pivotal role in shaping our society. We hope it adds an extra layer of joy to this special day and serves as a token of our appreciation for their remarkable endeavors. The guide’s launch is also a reflection of the importance that Brand Dubai places on supporting start-ups in their entrepreneurial journey.
Ms. Shaima Al Suwaidi, Director of Brand Dubai, said.
The guide features several outlets from Brand Dubai’s ‘Proudly from Dubai’ network. This initiative highlights the achievements of Dubai-based businesses, emphasizing their local origins and success stories. Brand Dubai supports these businesses by providing them with media exposure, space, and networking opportunities, both locally and internationally.