Dubai: Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), and Dubai Culture and Arts Authority (Dubai Culture) have united to display the unique culinary creations of homegrown businesses from the ‘Proudly from Dubai’ network at the ‘Al Marmoom: Film in the Desert’ festival.
As part of the collaboration, 19 of Dubai’s most-loved homegrown food outlets have set up pop-ups, showcasing a variety of their top-selling savory dishes, desserts, and popular coffee blends at the ‘Proudly from Dubai Market’ during the festival.
Ms. Shaima Al Suwaidi, Director of Brand Dubai, said that, “Brand Dubai is delighted to collaborate once again with Dubai Culture to highlight FB businesses within its ‘Proudly from Dubai’ network at the ‘Al Marmoom: Film in the Desert’ festival. The festival, dedicated to showcasing local and regional creative talent, provides an ideal stage to enhance the recognition of these promising homegrown businesses and offers an opportunity to bolster their entrepreneurial journey and growth by showcasing their distinctive products and culinary creations. The festival also offers them a platform to engage with Dubai’s food enthusiasts and broaden their customer base.”
Ms. Mouza Al Falasi, Project Manager of the ‘Al Marmoom: A Film in the Desert’ festival, highlighted Dubai Culture’s commitment to expanding opportunities for filmmakers and the festival’s role in providing a platform for creators to showcase their diverse works and stories to the community.
“The festival offers an exceptional experience, fostering a creative environment that brings together industry professionals, inspires emerging talents and introduces the capabilities, ideas and diverse styles of its creators in addressing societal issues,” Ms. Al Falasi added.