Dubai: Emirates General Petroleum Corporation (Emarat) has launched the first of its kind project in the UAE and globally, under the name ‘Project Landmark’.
Through ‘Project Landmark,’ companies and brands will have an unprecedented opportunity to secure naming rights for Emarat’s service stations, which are strategically located in Dubai and the Northern Emirates. It will also allow them to integrate their business models within these service stations, driving customer happiness and satisfaction to new heights.
Launched during an official event at the Museum of the Future in Dubai, Project Landmark introduces a new paradigm for strategic relationships between Emarat and its partners, marking a significant milestone for gasoline station firms in the UAE and throughout the world. This is predicated on Emarat’s strategy of offering clients value-added services and improving their experiences.
Beyond offering sponsorship options to Emarat’s partners, Project Landmark aims to establish itself as a holistic platform that enhances business models and elevates consumer services. As a result, Emarat stations will establish themselves as a new landmark that elevates and improves the consumer experience.
Project Landmark is consistent with Emarat’s strategic initiatives to expedite and assist the UAE’s development towards the future, while also expanding the visibility of both domestic and foreign companies. The initiative offers businesses a cutting-edge platform for connecting with clients and providing worthwhile services that adhere to the strict quality criteria established by the UAE.
Eng. Ali Khalifa Al Shamsi, Director General of Emarat, said that, “We are proud to launch this strategic project, which positions Emarat as a pioneer in adopting an innovative customer-centric model based on scientific research and feasibility studies. This project underscores our commitment to serving the UAE and elevating the presence of its business community.”
“Project Landmark goes beyond being just a commercial venture as it represents a strategic ecosystem that establishes a unique partnership model where customers are prioritized and recognized as key contributors to our success, as well as important economic and investment players that boost the attractiveness of Dubai and the UAE. The project places Emarat at the forefront of oil and gas companies in the UAE and the wider region”, Al Shamsi added.
“Project Landmark” will enable partners to increase their visibility by providing long-term investment possibilities, providing services, and utilizing locations and resources that provide them unique chances to connect with service station patrons in a never-before-seen way. This is in addition to making use of the facilities’ and service stations’ strategic placement to provide their clients services that meet the highest standards.