Dubai: Dubai Electronic Security Center (DESC) has successfully concluded its citywide ‘Scan Smart’ campaign, an awareness initiative launched during Cybersecurity Awareness Month to promote safe QR code practices.
The campaign has gained major traction among residents, visitors, and businesses, supporting Dubai’s ongoing efforts to build a secure and digitally aware community.
Held at Khawaneej Walk, the campaign combined education, engagement, and interactive experiences to reach more than 13,000 individuals with cybersecurity awareness, achieving an impressive 99 percent engagement rate. Over 30 cafés and restaurants joined as official ‘Smart Scan Partners,’ amplifying its impact across Dubai’s business and tourism sectors.
اختتمنا حملة #امسح_بذكاء بنجاح كبير وتفاعل مميز من المجتمع!
شكراً لكل من شارك وساهم في نشر الوعي وتعزيز ثقافة الأمن السيبراني في دبي. pic.twitter.com/HHU84eztHC— Dubai Electronic Security Center (@DESCofficial) October 31, 2025
Through multiple interactive touchpoints, participants learned essential QR code safety habits, including verifying links before scanning and identifying potential threats. DESC also launched a digital guide titled ‘QR Code Security Recommendations for Public-Facing Businesses in Dubai’, offering practical instructions to help organizations enhance data protection and maintain customer trust.
The campaign content highlighted key risks associated with fraudulent QR codes, which may be exploited in phishing attacks or malware distribution. DESC emphasized that vigilance and preventive action remain the first line of defense against such cyber threats. The materials also educated users on identifying fake codes through visual inspection, verifying HTTPS links, and avoiding unverified QR sources.
DESC urged individuals and businesses to follow digital best practices when using QR codes, ensuring that linked pages are secure, SSL/TLS-certified, and do not request confidential data. Businesses were encouraged to regularly review the security of digital links and train employees to report suspicious codes via ecrime.ae.
The initiative further advised companies to integrate QR codes within official printed materials such as menus or signage, ensuring authenticity and preventing tampering. DESC reiterated the importance of linking only to trusted websites and displaying business logos or names alongside QR codes to ensure transparency and user confidence.
Through ‘Scan Smart,’ DESC has reaffirmed its mission to enhance cybersecurity awareness and resilience in line with Dubai’s vision for a safe digital environment. By guiding residents, tourists, and organizations alike, the initiative continues to build a culture of responsibility, vigilance, and confidence in the Emirate’s growing smart ecosystem.
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