Abu Dhabi: Celebrating the World Arabic Language Day, the Abu Dhabi Arabic Language Centre (ALC) has collaborated with Swedish audiobook streaming subscription service, Storytel to launch the “Fifty Thousand Readers” initiative.
The Initiative which also honours the UAE’s Golden Jubilee Year, strives to encourage a digital reading culture in the Arab world.
ALC will provide 50,000 lucky readers with a free three-month subscription to the Storytel platform through the initiative. Storytel has one of the largest collections of Arabic audiobooks and e-books in the world.
Enhancing and promoting Arabic language proficiency and knowledge through educational tools and partnerships with like-minded organisations is key to our mission at the Arabic Language Centre. We are delighted to mark World Arabic Language Day by partnering with Storytel to launch the ‘Fifty Thousand Readers’ initiative that promotes the reading of digital content in the Arab world and encourages people to delve into the abundant resources available in digital libraries and platforms.
Dr. Ali bin Tamim, Chairman of the Abu Dhabi Arabic Language Centre remarked while sharing his remarks in the Initiative.
Meanwhile, Mr. Sebastian Bond, Head of Middle East and Northern Africa at Storytel, stated that, “Storytel is pleased to work with the Arabic Language Centre to grant audiobook subscriptions in the region. Its mission is to make a wide range of stories available for everyone, everywhere. We are proud of our immense Arabic catalogue and believe that the consumption of books can create new knowledge and a broader perspective that contributes to making the world a more empathetic place.”
STORYTEL
Currently operations across 25 markets around the globe, is one of the world’s largest subscribed audiobook and e-book streaming services offering more than 700,000 titles for its subscribers.
The Platform is the leading audiobook streaming service in the Middle East and Arabic speaking world.
ABU DHABI ARABIC LANGUAGE CENTRE (ALC)
The ALC promotes the Arabic language and advances its standing through strategies designed to develop it and encourage its use in scientific, educational, cultural, and creative sectors.
The Centre strives to facilitate intercultural communication and promote the mastery of the Arabic language domestically and internationally, in addition to supporting Arab talents in writing, translation, publishing, scientific research, audio-visual content creation, and the organisation of book fairs.