Dubai: Watani Al Emarat Foundation has signed MoU with Social Media Pioneers Association (SMPA) to boost community engagement on social Media. This significant step strengthens the role of social media in serving the UAE community, in which the ceremony was held at the Watani Al Emarat Foundation headquarters.
The SMPA is the UAE’s first initiative for the activities, projects, and business initiatives of social media influencers and pioneers. The attendees were H.E. Dherar Belhoul Al Falasi, Executive Director of the Foundation, and Abdulla Alshehhi, Media Advisor and President of SMPA, along with several managers and representatives from both organizations.
This partnership aims to foster a collaborative effort that enhances cooperation, communication, and knowledge exchange between the two sides. Being hand in hand, the Watani Al Emarat Foundation and SMPA will initiate and implement community-focused projects, programs, and initiatives. Their joint efforts will highlight social values, raise awareness of social issues, and promote the essential use of social media platforms for community benefit.
H.E. Dherar Belhoul Al Falasi remarked on the Foundation’s enthusiasm for the partnership, stating that, “This collaboration aligns with our vision to encourage digital media tools in forefront values such as tolerance, coexistence, and acceptance. It empowers the powerful role social media can indulge in addressing modern challenges, fostering community awareness, and promoting good citizenship. Our commitment is to harness these platforms to express positive values, enhance communication, and empower individuals, particularly the youth, with the information they need to deliver to the UAE community.”
Abdulla Alshehhi, President of SMPA, echoed these sentiments, emphasizing the importance of aligning their work with the UAE’s leadership vision, stating that, “Through this agreement, we forsee to inspire active participation in social media initiatives and utilize SMPA’s wealth of resources, including our skilled Emirati professionals. We support the Foundation’s mission of promoting family values, strengthening social cohesion, and fostering tolerance, coexistence, and open social communication.”
This MoU represents another milestone in the Watani Al Emarat Foundation’s ongoing efforts to promote national identity, boost community values, and contribute to the UAE’s sustainable development. With this partnership, both organizations will work closely to ensure social media become a tool for spreading positivity, unity, and citizenship across the country.
The collaboration is expected to lead to the launch of various awareness campaigns, educational programs, and community-based initiatives that address social issues while encouraging dialogue and understanding in society.