Abu Dhabi: The full-stack commerce and embedded finance platform is extending its sphere of influence after experiencing tremendous traction in its homeland.

Sterve is the first ever AI-powered integrated platform in the Middle East & Africa region for MSMEs to manage their commerce and finance through one app. The app empowers the MSMEs by providing them with the tools such as setting up their website at zero cost, providing real-time personalized marketing recommendations, advanced analytics of their customers etc. which can easily boost MSME’s sales up to 40 percent.

The cofounders Mr. Jaicky Kumar & Mr. Deepak Mishra stated that, “Sterve is the simplest one-stop solution for the entire business needs of MSMEs such as setting up the e-commerce website, marketing, accounting, invoicing, payments etc. The platform is so simple that anyone can use it and can setup their store in less than 15 minutes. Sterve is committed to digitize the MSMEs with its offerings which will revolutionize the businesses in Oman along with the other parts of Middle East & Africa.”

Currently, more than 4,000 businesses are emboldened to stand alongside the bigger players in the market and they have recorded more than $8 million worth of transactions over the platform. The company is also working on new products which it wants to roll out by the third quarter of this year.

Sterve was featured among the top 100 startups in Abu Dhabi Finance week. The company was founded in 2021. Sterve serves in the B2B space in the Retail market segments. The firm has partnered with Tap Payments to make online payment acceptance 25 percent cheaper.