Abu Dhabi: TAQA has announced the launch of a new unified customer-facing distribution company, alongside a fresh brand identity aimed at enhancing its market presence. This strategic move is part of TAQA’s broader initiative to streamline operations and improve customer service.
TAQA announced that Abu Dhabi Distribution Company (ADDC) and Al Ain Distribution Company (AADC) will be brought under a single new brand and will operate as a single entity serving customers throughout the Emirate of Abu Dhabi. The new brand will be TAQA Distribution.
Abu Dhabi Transmission and Despatch Company (TRANSCO) will become TAQA Transmission. Leading the operation and development of our domestic and international power and water transmission infrastructure.
Abu Dhabi Energy Services (ADES) will become TAQA Energy Services, facilitating demand optimization and providing tailored energy management solutions,
And the Sustainable Water Solutions Holdings (SWS Holdings) will be rebranded as TAQA Water Solutions, leading the operation of wastewater treatment facilities and the production of recycled water in Abu Dhabi.
The newly established distribution company will consolidate TAQA’s various distribution channels under one umbrella, providing a more cohesive and efficient service experience for its clients. The rebranding effort includes a new logo, updated visual elements, and a redesigned website, all intended to reflect the company’s commitment to innovation and customer satisfaction.
Jasim Husain Thabet, TAQA’s Group Chief Executive Officer and Managing Director, commented that, “In the past four years we have been driving improvements in the performance of TAQA’s operating companies and growing our business.”
He noted that rebranding the operating companies will significantly enhance awareness and understanding of TAQA’s extensive role in Abu Dhabi. This will highlight the company’s position as one of the largest integrated utilities in EMEA and reinforce its status as a national champion for the UAE.
Omar Al Hashmi, TAQA Distribution’s incoming Chief Executive Officer, said that, “ADDC and AADC have powered our communities for decades, ensuring that essential energy and water is delivered to every home in Abu Dhabi. Unifying the two will create a distribution powerhouse with the scale and capability to support TAQA’s overarching mission of being a low-carbon power and water champion.”
The launch event showcased the company’s updated branding and outlined how the unified distribution model will enhance operational efficiency and service delivery. TAQA is confident that these changes will drive greater value for its customers and set a new standard in the industry.