Sharjah: Sharjah Media City (Shams) has officially announced the “Shams Award for Arabic Content,” a pioneering initiative aimed at fostering creativity and excellence in the media industry.
Aligned with the vision of H.H. Sheikh Dr. Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, the award seeks to encourage innovation, support content creators, and enhance the quality of Arabic digital content across various platforms.
The initiative underscores Shams’ commitment to motivating media professionals to produce impactful, meaningful, and culturally enriching content.
Rashid Abdullah Al Obad, Director of Shams, highlighted the award’s role in recognizing outstanding achievements and inspiring creators to adopt innovative approaches that align with contemporary digital trends.
The Shams Award emphasizes the production of high-quality content that fosters cultural dialogue, inspires future generations, and blends creativity with positive social influence.
By cultivating a competitive environment among creators, the award aims to advance the Arabic content industry while celebrating contributions that reflect the values of excellence and innovation.
The award will honor achievements in four distinct categories;
- Best Short Film
- Best Commercial Video
- Best Arabic Podcast
- Best Social Media Content Creator
Winners will gain recognition and visibility, benefiting from a platform designed to spotlight their creative efforts and contributions to the Arabic content landscape.
Applications for the award are open until January 10, 2025, with participants required to meet specific eligibility criteria and adhere to rigorous evaluation standards. The assessment process will draw on best practices from the UAE and international benchmarks, ensuring a transparent and fair selection process.
Through this initiative, Shams aims to build a robust platform that supports content creators, enhances the Arabic media ecosystem, and advances the culture of innovation and growth in the digital era.
This ambitious step reflects a strategic vision to strengthen the social and cultural impact of Arabic content while contributing to the global media dialogue.