Abu Dhabi: PureHealth has announced a strategic partnership with Dorchester Collection Academy, the learning and development division of the renowned luxury hotel group, to redefine patient experience by merging world-class healthcare and hospitality excellence.
As a first-of-its-kind initiative in the region, the collaboration aims to position the UAE as a global leader in patient-centered innovation. The partnership introduces the PureHealth Signature Patient Experience framework, designed to combine clinical excellence with personalized service across every stage of care.
Drawing on Dorchester Collection Academy’s extensive expertise in luxury experience delivery, PureHealth will empower its teams to deliver medical care that is compassionate, seamless, and emotionally intelligent, building comfort and trust from admission to recovery.
مسؤولون في "بيورهيلث" و"أكاديمية دورشيستر كوليكشن" يتحدثون عن التعاون بين الجهتين لتقديم "تجربة المرضى المتميِّزة من بيورهيلث"، التي توائم بين التميُّز الطبي ومعايير الخدمات الاستثنائية في قطاع الرعاية الصحية. pic.twitter.com/igyVaZTC6V
— مكتب أبوظبي الإعلامي (@ADMediaOffice) November 4, 2025
Shaista Asif, Group Chief Executive Officer of PureHealth, stated that, “Our partnership with Dorchester Collection Academy signals a new era, where the precision of advanced medicine meets the warmth, elegance, and personalization of luxury hospitality. This visionary model sets a new global standard for what healthcare can and should be, deeply human, emotionally intelligent, and relentlessly innovative.”
The first phase of the partnership begins with a leadership development program led by Dorchester Collection Academy. This initiative brings together senior PureHealth executives, including Chief Patient Officers and Directors of Patient Experience, to strengthen empathetic communication and promote emotional intelligence across the organization.
The training insights will extend to over 400 employees, ensuring consistent, hospitality-driven service across PureHealth’s network.
Beth Aarons, Global Executive Director at Dorchester Collection Academy, estimated that, “This collaboration represents a shared understanding of the importance of delivering an exceptional experience, for the patients as well as for their loved ones. Creating a bespoke Leadership Workshop for the PureHealth brand has been an exciting opportunity for us.”
Alejandro Helbling, Chief Patient Experience Officer at PureHealth, emphasized that, “Emotional care is as essential as physical healing. When patients feel truly heard and supported, trust deepens and recovery outcomes can improve. By partnering with Dorchester Collection Academy, we are fostering a culture of continuous learning and service improvement that truly makes a difference for patients and their families.”
The collaboration will eventually expand into wellness, design, and culinary programmes inspired by hospitality standards. Together, PureHealth and Dorchester Collection Academy are setting global benchmarks in healthcare excellence, creating an ecosystem where trust, empathy, and innovation define every interaction.
POPULAR | Emirates enhances travel with facial recognition at DXB
