Dubai: In recognition of Breast Cancer Awareness Month, Deliveroo has teamed up with the Emirates Cancer Society (ECS), a public welfare organization supervised by the Ministry of Community Development.
This month-long initiative aims to educate customers about early detection and prevention of breast cancer while raising funds for programs dedicated to treatment and research.
Throughout October, Deliveroo’s delivery-only grocery stores, HOP, will include educational flyers with each order, emphasizing the significance of early detection and self-examination techniques for breast cancer. The flyers will feature a QR code that allows customers to donate directly to the ECS.
Additionally, Deliveroo has pledged to donate AED 1 ($0.27) to ECS for every order placed through Deliveroo HOP during the month. This initiative aims to raise awareness and support for breast cancer treatment and research.
Prashant Talawar, Director of Groceries & Retail at Deliveroo UAE, said that, “As part of our commitment to the community and in recognition of Breast Cancer Awareness Month, we are proud to join hands with Emirates Cancer Society to promote early detection and prevention. By including educational materials with every Deliveroo HOP order and facilitating direct donations, we hope to raise both awareness and funds for this important cause.”
His Excellency Sheikh Dr. Salem Balrakad Al Ameri, Chairman of the Board of Directors of the Emirates Cancer Society, highlighted that, “We are delighted to partner with Deliveroo this Pink October to reach a wider audience with vital information on breast cancer. Early detection is key to improving treatment outcomes, and through this campaign, we aim to remind everyone of the importance of regular self-examinations and early screening. The generous contributions from Deliveroo and its customers will help us continue to provide support to those impacted by breast cancer and fund ongoing research efforts.”
The collaboration between Deliveroo and the Emirates Cancer Society demonstrates their shared dedication to enhancing community health and raising awareness about vital health concerns. Their goal is to create a significant impact by encouraging women to focus on their health through regular screenings and early detection initiatives.