Dubai: Mall of the Emirates has launched its first rescue food program ‘Feed the Future’. The initiative focuses on recovering leftover and edible food from restaurants, cafés, the Food Court, and workforce catering in the Mall of the Emirates and repurposing it for the community.
The mall is owned and operated by Majid Al Futtaim. Vendors at the Mall of the Emirates will be able to schedule and manage donations, as well as coordinate pickups with the UAE Food Bank, which will then distribute those donations to charitable organisations and groups, including workers in communal housing and families. This collaboration is made possible because of the technology platform Replate.
Additionally, people can contribute to the “Feed the Future Fridge” at the Mall of the Emirates by signing up online, allowing those who are in need to get free food when they visit the mall. The Mall of the Emirates, which is on the first floor next to the “Le Burger” aisle, aims to provide 200 meals each week.
According to the Dubai Carbon Centre of Excellence, the UAE ranks among the top nations for per capita waste generation in the world, where roughly 38 per cent of the food prepared every day in the country is wasted. The decomposition process of food waste emits methane gas, which is reportedly 25 times more damaging than CO2.
Subsequently, the UAE imports 90 per cent of its food, making it particularly susceptible to food scarcity and insecurity. To address this issue, ‘Feed the Future’ utilises Replate to automate the food rescue process and connect F&B outlets in the mall to communities in need, all while adhering to the highest sustainability criteria in food preparation.
The platform will track the environmental and social impact of ‘Feed the Future.’ F&B outlets will have access to the total pounds of food they’ve donated each month, along with meals created, water saved, and carbon dioxide diverted from the atmosphere in the process. They will also be provided with source-reduction tools to monitor patterns, reduce future waste, and save money. F&B outlets currently participating include Besh Turkish Kitchen, Nando’s, P. F. Chang’s, Paul Café, Pinkberry, Shake Shack, The Butcher Shop & Grill, The Cheesecake Factory and Sheraton Mall of the Emirates Hotel.
Mr. Fuad Sharaf, Managing Director, UAE Shopping Malls, Majid Al Futtaim Properties, remarked that, “As a leading shopping destination, we have an important role to play in supporting and protecting the environment, so we look forward to working alongside our tenants in Mall of the Emirates to collectively tackle the critical issue of food waste. Our strategic partnership with Replate and the UAE Foodbank is only a starting point in our sustainability journey as we work towards Majid Al Futtaim’s goal of becoming Net Positive by 2040. Mall of the Emirates encourages all its F&B outlets to join this initiative and work towards sharing and reusing resources for a sustainable future.”
In order for F&B outlets in Mall of the Emirates to participate, they simply need to register as a vendor at replate.org, nominate a sustainability hero who will represent the company and the schedule picks up on Replate’s platform. Replate will then itemise donations by date to track the amount donated as well as specific quantities of each food included to help F&B outlets in the mall reduce and prevent waste in the future.