Abu Dhabi: The General Pension and Social Security Authority (GPSSA) has initiated a new media campaign, “Plan – Save – Invest,” as part of its “Proactive Financial Planning” project. This campaign aligns with the UAE’s “We the UAE 2031” initiative, aiming to enhance the country’s prosperity over the next decade.
Goals and Objectives
The campaign’s primary goal is to improve financial literacy among Emiratis by 60%. It includes awareness campaigns, training programs, and workshops for over 10,000 insured Emiratis. The focus is on early savings and investments, emphasizing the importance of proactive financial planning without relying solely on pensions.
Target Audience
The campaign targets:
- 130,678 contributors
- 29,600 pensioners
- 18,550 beneficiaries registered with GPSSA
Additionally, it will provide financial advice to members covered by other pension funds.
Strategic Collaboration
Dr. Maysa Rashed Ghadeer, Head of GPSSA’s Government Communications Office, highlighted the authority’s collaboration with strategic partners to achieve the project’s goals. “The Government Communications Office at GPSSA is responsible for raising awareness about the transformational project and its importance for individuals covered by pension laws. We encourage participation in consultations, awareness courses, and workshops provided by the Abu Dhabi Global Market Academy,” said Dr. Ghadeer.
Engagement and Participation
The GPSSA urges stakeholders and the public to engage with the campaign through various media, including newspapers, social media, radio, television, workshops, meetings, and community events. For more information, they invite inquiries via their media channels.
NEW IN UAE | Unified fee structure for EV charging in the country