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Home»Editors' Choice»Expo Centre Sharjah plays a vital role at 88th UFI Global Congress

Expo Centre Sharjah plays a vital role at 88th UFI Global Congress

The event reviewed the situation of the exhibition sector over the past year, as well as the challenges it faced due to the pandemic, and the required steps for the recovery of the sector.
Desk ReporterBy Desk ReporterNov 7, 2021
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88th UFI Global Congress _ Expo Centre Sharjah
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Sharjah: Mr. Saif Mohammed Al Midfa, CEO of the Expo Centre Sharjah, Chairman of the Board of Directors of the Arab Union for International Exhibitions and Conferences, and Board Member of the Global Association of the Exhibition Industry (UFI), represented the Centre at the 88th UFI Global Congress, at Rotterdam from the 3rd to 6th of November.

Union de faire Internationales or Global Association of the Exhibition Industry (UFI) has close to 800 member organizations as part of its structure from 88 countries across the globe.

The event reviewed the situation of the exhibition sector over the past year, as well as the challenges it faced due to the coronavirus (COVID-19) pandemic, and the required steps for the recovery of the sector.

88th UFI Global Congress _ Expo Centre Sharjah

The Congress also facilities numerous sessions and workshops on its sidelines which discussed key government support programs and packages for the exhibition sector, and the importance of promoting mergers and partnerships between international exhibitions organizers.

At the event, Mr. Al Midfa engaged in discussions with other participants on ways to advance the exhibition industry, to enable it play its key role in increasing national revenues and help achieve sustainable economic development.

Mr. Al Midfa also emphasized the UAE’s prominent position as a global destination for organizing and hosting regional and international events and forums, such as Expo 2020 Dubai and the Sharjah International Book Fair.

88th UFI Global Congress _ Saif Mohammed Al Midfa
Mr. Saif Mohammed Al Midfa

The Expo Centre Sharjah official was also instrumental in pointing out Sharjah’s leading experience in assisting in the recovery of the exhibitions industry, stating that, “Taking part in the UFI Global Congress aims to strengthen cooperation and coordination to promote the capabilities and potentials of the exhibition sector in the UAE.”

In 2020, we saw industry revenues collapse by 70 percent and more, with businesses around the world brought to a standstill by the pandemic. Hence, the importance of working together through this event to come up with initiatives that will help restore the role of the exhibitions industry in promoting various economic sectors.

Mr. Saif Mohammed Al Midfa, remarked.

Muscat, Oman has been announced as the host of the next UFI Global Congress planned to take place in 2022.

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The above news/article was published by a desk reporter at Emirati Times who sourced, compiled, and corroborated this content. For any queries or complaints on the published material, please get in touch through WhatsApp on +971 5060 12456 or via Mail (at) Emirati Times (dot) com

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