Abu Dhabi: The Environment Agency of Abu Dhabi (EAD) recently unveiled a new ‘Clean Your Perimeter’ campaign in collaboration with region’s premier ports, industrial zones and logistics operator, AD Ports Group.
The campaign which is part of the Green Business Network initiative, enables industrial entities to adopt more sustainable waste management practices and minimize single-use plastics consumption.
THE CAMPAIGN
The ‘Clean your Perimeter’ campaign which began earlier in May, strives to educate industrial facilities and help them increase their environmental awareness regarding the importance of keeping Abu Dhabi clean and engage employees in corporate social responsibility (CSR) activities such as Citizen Science clean-ups of nearby areas.
The program will also support citizen science research on the volume of single-use plastics and other types of waste entering the environment. The Campaign will end in December 2022.
To develop successful campaigns, facilities are requested to conduct internal awareness sessions for all employees, including supervisors, contractors, security teams and broader support staff such as truck drivers, on how to reduce the impact of littering and help protect the shared environment.
Circulation of internal awareness collaterals such as facts, infographic videos and more will also help in the outreach.
As part of the campaign, facilities will get the chance to be recognized for their efforts through the social media channels of EAD. Furthermore, at the end of this year, a ceremony will be organized to express appreciation for the success of the ‘Clean your Perimeter’ campaign.
As the prime environmental regulator in the Emirate of Abu Dhabi, our main concern in line with the government’s vision is providing a safe and healthy environment for all. To this end, we developed the ‘Clean Your Perimeter’ campaign, which will encourage facilities to motivate their team of employees to participate by conducting their own ‘citizen science’ clean-ups to ensure their surroundings are free of pollutants or waste.
Mr. Ahmed Baharoon, Executive Director, Environmental Information, Science & Outreach Management (EISOM) observed about the campaign.
The EISOM Official further added that, “At the same time, it is an opportunity for all facilities to also contribute to ‘citizen science’ by supporting EAD to research the volumes of single-use plastics and other types of waste entering the environment throughout the year.”
Commenting on the initiative, Mr. Othman Al Khouri, Executive Director- Corporate Authority, AD Ports Group, stated that, “At AD Ports Group, we are proud to be a part of the ‘Clean Your Perimeter’ campaign, an important initiative that aims to drive awareness and engagement around sustainable waste management practices within our communities. The program will enhance the importance of cooperation among all stakeholders, who will work together throughout its duration to reduce wastage on their premises.
“This collaboration with a leading institution such as the Environment Agency – Abu Dhabi falls in line with the directives of the wise leadership to maintain long-term positive impacts on the environment and build a legacy for future generations, a cornerstone of AD Ports Group’s ongoing sustainability strategy,” the AD Ports Group Official elaborated.
Last year EAD held 9 public clean-ups and gathered 3+ tons of waste, measured by weighing the waste collected during the activity.