Sharjah: The Emirates Publishers Association is set to make a return to Saudi Arabia with its ‘Menassah’ platform, presenting a carefully curated selection of Emirati masterpieces from various publishing houses at the highly anticipated second edition of the Al Madina Book Fair.
Hosted at the King Salman Exhibition Centre and Conferences from May 18th to 28th, the fair is organized by Saudi Arabia’s Literature, Publishing, and Translation Authority, serving as a significant platform for cultural exchange and strengthening the profound bond between the UAE and Saudi Arabia through the enchanting realm of literature.
Menassah, with its extraordinary collection of 410 titles from 51 member publishers, will captivate visitors attending the exhibition. Book lovers will have the opportunity to explore over 11,000 books on the platform, encompassing a wide range of literary treasures, cognitive masterpieces, and scientific wonders, catering to diverse passions and tastes.
The core mission of Menassah is to empower Emirati and Arab publishers by providing them with a global platform for exposure and recognition for their exceptional books. Simultaneously, the platform offers an extensive array of reading material to various segments of readers across different locations. This dedicated effort plays a pivotal role in promoting a reading culture and ensuring the enduring sustainability of knowledge within society.
Mr. Rashid Al-Kous, Executive Director of the EPA, stated that, “Building on our successful experience during Al Madina Book Fair’s first edition last year, we are eager to participate in this distinguished second edition, which will bring together more than 300 local and Arab publishing houses. Our participation holds great significance as it provides a unique opportunity for our publishers to expand their reach, connect with international writers and publishers, and forge new partnerships. Through this engagement, we aim to open new doors for our publishers to access untapped markets; enhance their sales; and explore potential translation, publishing, and distribution contracts.”
Aligned with its vision, the Emirates Publishers Association plays a vital role in the global distribution of Emirati books through the Menassah platform. The association remains committed to fostering the development and sustainability of the UAE’s publishing industry, strategically participating in numerous local and international events, cultural forums, as well as prominent book-selling and distribution platforms. By actively expanding the reach of Emirati books into new markets, the association creates greater opportunities for Emirati authors and publishers, ensuring the worldwide resonance of their voices and literary contributions.